Focus on SEO
SEO has long been one of the core tenets of digital marketing. But the onset of COVID-19 has only made the strategy even more powerful for businesses looking to reach new customers. As brick-and-mortar stores around the globe remain closed or are suffering from heavily reduced footfall, customers have rapidly turned their attention to online shopping.
Where some people previously ordered the occasional item online, now consumers are actively using eCommerce to avoid the crowds and acquire everything from leisure goods to essential supplies. This immense shift is reflected in the data, with almost 1 in 2 consumers increasing their online shopping during the pandemic.
These changes to the market mean climbing the search buy website traffic engine results page is more important than ever. But to stand out against the competition online, your business is likely going to need a cohesive SEO plan backed by compelling content marketing, website performance and in-depth customer analytics.
However, there are some easily implemented changes to immediately improve your digital presence. If you operate a business with regular working hours, prominently display these times across your website and social media profiles to keep customers in the loop. Don’t forget to also update your Google My Business page with the latest information.
Throughout the pandemic, consumers are going to have genuine worries about how your business is functioning. Create a comprehensive FAQ to alleviate common concerns about shipping, stock levels and other difficulties. Customers will value the clarity, plus you won’t be inundated with the same questions over and over again.
Imaginative companies are also creating eBooks, educational courses and in-depth guides to keep customers thinking about their brands. These relatively cheap forms of content marketing encourage customers to learn more about your business and improve name recognition.
While many consumers remain concerned about their futures, providing accessible information about moving into your sector has also proved successful. By offering a behind-the-scenes glimpse into your industry, your business showcases its transparent and welcoming attitude.