An embedded command is a technique used to communicate to the conscious mind while also sending a message to the subconscious mind. The idea is to actually bypass the conscious mind and communicate directly to the subconscious mind. Embedded commands are commonly used in marketing and advertising. Embedded commands are hidden suggestions within written or spoken language. The conscious mind is unaware of their existence. kreativ blog
Embedded commands create expectations without creating inner resistance. For example, Pepsi used to have the slogan “Have a Pepsi Day.” The embedded command was “Have a Pepsi.” spillopper
The most effective embedded commands are short and concise; they should be no longer than two to four words. It is much easier to use these commands in persuasive writing because you can visually highlight the command. When using this technique, first determine what exactly you are trying to say to your audience. Then, create the sentences where the embedded words and phrase will logically and contextually fit. Finally, set the embedded commands apart in some visual way: italicize, bold, underline, highlight, or use a different color.
Embedded commands are also a powerful tool in speaking. Certain phrases have specific command forms that follow the “two to four words” rule. Phrases can include word associations, cause and effect statements, presuppositions, questions, hidden suggestions, or analogies. Essentially, we are looking for phrases that jump out at us. Consider the following examples: